I know there's a lady out of Canada that does a program called Reindeer Races that promotes listener call ins etc... I think its cute. Even if she's is "technically" my competition, the stations who get it really seem to like it.

Hey there, Does anyone have any suggestions on some great advertising agencies to work with? I have staff that work as both sales and marketing guys would would really like to outsource my sales and focus one customer service instead. Any suggestions or leads would be great... It needs to be for nat...

I personally think the Wizard of Ads series is good to look at as it gives you some good insight into writing good commercials, selling both to your client and your stations listeners.